About ASA

ASA has grown organically for over 40 years from the passion & vision of one person to the reality of today’s extended ASA “family”.  We remain a proudly independent company, always looking forward. Developing new markets and strengthening existing partnerships, but never forgetting the heritage & values core to our company ethos.  With our expertise in the industry and our continued investment in people & IT, we offer a complete travel solution across the British Isles.

With an emphasis on static FIT rates, ASA contracts directly with our hotel partners.  Drawing from a mix of international chains, regional hotel groups and independent properties, we offer a desirable and flexible range of accommodation options in the 3 to 5 star categories.  City centre locations with essential properties for brochure programmes sit alongside rural out-of-town locations more suited to bespoke tailor-made itineraries.  The portfolio is constantly growing and we currently contract over 800 properties across the country, supporting a wide range of international partners selling the UK & Ireland.

To complement this we contract an extensive network of trusted and reliable ground services covering point to point private & shared transfers, shared sightseeing tours including a range of ever popular “small group tour” options as well as private guiding and extended bespoke touring services.  Completing the experience we are registered suppliers for top attractions, experiences & sporting events, the latest West-End musicals & Eurostar tickets.

Angela Shanley Associates leaders in our field for over 40 years.

Benefit from a partnership with ASA

Complete programme management, tailored to suit you

Working together to develop your business to the British Isles.

Diverse range of product & experiences available

Seasonal tariffs ready to build into itineraries.

Exceptional service levels with competitive pricing

Negotiating the best prices, expertly delivered by our London & Edinburgh based teams.

Angela Shanley Associates leaders in our field for over 40 years.

Award-winning flexible service

At ASA we offer the best of both when it comes to working with us.

Our b2b Online FIT Reservation System offers instant confirmations and is accessible via a password protected login to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners.

At the heart of the business are our experienced multi-national teams located in London and Edinburgh, delivering a personal professional service giving you the peace of mind that your clients will be well looked after from start to finish.

The FIT department at ASA provides a fast traditional e-mail service to enquiries from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences and will work with you every step of the way to deliver a unique and memorable trip for your clients.

Our dedicated Groups department is well placed for all projects to suit any budget and requirement.  We cover specialist fields such as Incentives, Touring, Special Interest and Series enquiries whilst providing full support for you and your Tour Managers throughout their stay.  Be it a multi-generational family group, a seasonal charter operation or an incentive looking for a unique experience, the ASA groups team has a proven track record of delivering excellence.

Offer your clients the best of England, Scotland, Wales & Ireland. Register with ASA today.

"Angela Shanley Associates Ltd has been one of our most valued Key Partners since opening our European (London) operation for Dorsett Hotels London Limited. I cannot recommend this Agent enough. All transactions are seamless and the team is always supportive, from the initial enquiry to the traveller departing, one cannot wish for a better Partner. They are super professional, smart, quick in response and experts in their destination. It is refreshing to work with such a passionate Partner. In the past few years they have grown their contribution to our business and we are looking forward to grow together further."
Stefan Lechner
Dorsett
"The staff I have worked with at ASA are professional, friendly and efficient. We have worked together on several group itineraries in the past years, and we have been very happy with the quality of accommodation and ground services offered. Not only do they offer basic services like guides in London, but they can work on detailed unique itineraries. We will work with them again next season and hopefully for years to come. I highly recommend ASA for all your travel requirements."
Helen Blackwood
Blyth Education (Canada)
"At Edwardian Group London, we have been very fortunate in fostering a mutually supportive relationship with Angela Shanley Associates over the last 20 years. A wonderful ambassador and loyal supporter of our hotels, we value them greatly and look forward to continuing this nurturing relationship well into the future."
Shazia Fleming
Edwardian Group London
"We have been working with Angela Shanley Associates for many years.

The A.S.A. team is absolutely great and professional. They are always very helpful and know how to keep their partner happy with their products and knowledge.

It`s a pleasure to have A.S.A. as our supplier and we are looking forward to continuing our partnership."
Carolin Loeding
FTI Touristik GmbH
"I have worked with ASA over 25 years. I really appreciate the fact that they pay attention to all the small details, they never say no and are always willing to help and to make sure that all the clients are happy. Personal, highly professional attention. I have a special large group that arrives in London every year (100 pax) to the same hotel, same dates. I must admit that if it was not Anak coming with his big smile to meet me and help with the group, it would not be the same!"
Varda Heinrich
Diesenhaus Ramat Hasharon (Israel)
"The Lancaster Hall Hotel in Central London has been working with Angela Shanley Associates for a number of years. Their approach has always been very professional and they clearly know the travel industry. I have no hesitation in recommending them as a reliable business partner."
Uwe Maynard
The Lancaster Hall Hotel
"Angela Shanley Associates is a great organisation to work with. The team is professional, very knowledgeable, hard working and passionate about their business and clients. What Adonis does not know about the leisure market is not worth knowing! I am very grateful for their support over the years."
Anna Hanson
Park Plaza Hotels
"I've been working closely with the good people of Angela Shanley Associates Ltd (A.S.A.) in London for the past 6 years.It is (up to now) my great pleasure to tell you all that they are first class operators.They are top professionals, they know their trade and it's our pleasure working with them as our local supplier.I can say that I feel one of the A.S.A. family."
Offer Peleg
Airtour (Israel)