About ASA

ASA has grown organically for over 40 years from the passion & vision of one person to the reality of today’s extended ASA “family”.  We remain a proudly independent company, always looking forward. Developing new markets and strengthening existing partnerships, but never forgetting the heritage & values core to our company ethos.  With our expertise in the industry and our continued investment in people & IT, we offer a complete travel solution across the British Isles.

With an emphasis on static FIT rates, ASA contracts directly with our hotel partners.  Drawing from a mix of international chains, regional hotel groups and independent properties, we offer a desirable and flexible range of accommodation options in the 3 to 5 star categories.  City centre locations with essential properties for brochure programmes sit alongside rural out-of-town locations more suited to bespoke tailor-made itineraries.  The portfolio is constantly growing and we currently contract over 800 properties across the country, supporting a wide range of international partners selling the UK & Ireland.

To complement this we contract an extensive network of trusted and reliable ground services covering point to point private & shared transfers, shared sightseeing tours including a range of ever popular “small group tour” options as well as private guiding and extended bespoke touring services.  Completing the experience we are registered suppliers for top attractions, experiences & sporting events, the latest West-End musicals & Eurostar tickets.

Angela Shanley Associates leaders in our field for over 40 years.

Benefit from a partnership with ASA

Complete programme management, tailored to suit you

Working together to develop your business to the British Isles.

Diverse range of product & experiences available

Seasonal tariffs ready to build into itineraries.

Exceptional service levels with competitive pricing

Negotiating the best prices, expertly delivered by our London & Edinburgh based teams.

Angela Shanley Associates leaders in our field for over 40 years.

Award-winning flexible service

At ASA we offer the best of both when it comes to working with us.

Our b2b Online FIT Reservation System offers instant confirmations and is accessible via a password protected login to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners.

At the heart of the business are our experienced multi-national teams located in London and Edinburgh, delivering a personal professional service giving you the peace of mind that your clients will be well looked after from start to finish.

The FIT department at ASA provides a fast traditional e-mail service to enquiries from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences and will work with you every step of the way to deliver a unique and memorable trip for your clients.

Our dedicated Groups department is well placed for all projects to suit any budget and requirement.  We cover specialist fields such as Incentives, Touring, Special Interest and Series enquiries whilst providing full support for you and your Tour Managers throughout their stay.  Be it a multi-generational family group, a seasonal charter operation or an incentive looking for a unique experience, the ASA groups team has a proven track record of delivering excellence.

Offer your clients the best of England, Scotland, Wales & Ireland. Register with ASA today.

"ASA are amongst our favourite inbound suppliers we work with worldwide. A strong list of products, exceptional prices and a willingness to find new products requested by our clients. ASA's service to support our needs is second to none in the UK & Ireland. Great Product, Great people."
Spiro J Ellul
Global Tourism Exchange (Australia)
"ASA are absolute experts in their field - they set themselves apart through their attention to detail, incredible dedication, hard work and speed of service. In looking for a DMC it is important for the company you put your faith in to really know and own their destination: ASA are never content with what they did yesterday and are always pioneering new experiences that can add value to their impressive product range. Their B2B system is efficient, easy to use and brilliantly maintained. ASA understand that our wonderful industry is about people - they gain fantastic terms for their agents by truly understanding and valuing long term relationships with their suppliers. We would have no hesitation in recommending ASA to anyone looking for a full service agency to develop their UK and Ireland programme."
Chris Pourgourides
Evan Evans
"We have worked with ASA for a number of years now and they are great company to work with! The team are supportive, helpful and most of all it feels like a partnership where we want to help each other build and grow our businesses. We are looking forward to continuing to work with the wonderful ASA team!"
Emma Jackson
InterContinental Edinburgh the George
"Keytours Vacations, a US based tour operator, has used the services of ASA for England and the UK over the last 10 years. During this time, we have enjoyed excellent service for our individual customers as well as for groups. All staff at ASA from top management to their reservations department portray a high level of professionalism."
Andreas Larentzakis
Keytours Vacations (USA)
"37 Years ago Anton Thompson and Angela Shanley formed a partnership that has truly stood “the test of time”. Thompsons Holidays are proud to still be the South African partners of ASA. Thank you for your loyal and professional support over the last 37 years and we look forward to the next era in this challenging and ever changing industry we all love so much! The ASA team always go the extra mile to ensure that our clients receive quality service of the highest standard. Adonis, Anak, Esref and everyone at ASA – thank you and well done!"
Kay Ellison
Thompson Holidays (South Africa)
"Jurys Inns and Leonardo Hotels values its relationship Angela Shanley Associates; they are highly professional and always a delight to work with. They have exhaustive knowledge of the travel industry and I would decidedly recommend them as a reliable business partner. We look forward to continuing this positive relationship well into the future"
Rachel Tooley
Jurys Inn & Leonardo Hotels UK and Ireland
"We love working with the ASA team!. They are really knowledgeable and have a real focus on the details. They are also very friendly and polite – such a pleasure to deal with."
Joyce Arbuckle
The Kingsmills Hotel
"Angela Shanley Associates Ltd has been one of our most valued Key Partners since opening our European (London) operation for Dorsett Hotels London Limited. I cannot recommend this Agent enough. All transactions are seamless and the team is always supportive, from the initial enquiry to the traveller departing, one cannot wish for a better Partner. They are super professional, smart, quick in response and experts in their destination. It is refreshing to work with such a passionate Partner. In the past few years they have grown their contribution to our business and we are looking forward to grow together further."
Stefan Lechner
Dorsett