ASA has grown organically for over 40 years from the passion & vision of one person to the reality of today’s extended ASA “family”. We remain a proudly independent company, always looking forward. Developing new markets and strengthening existing partnerships, but never forgetting the heritage & values core to our company ethos. With our expertise in the industry and our continued investment in people & IT, we offer a complete travel solution across the British Isles.
With an emphasis on static FIT rates, ASA contracts directly with our hotel partners. Drawing from a mix of international chains, regional hotel groups and independent properties, we offer a desirable and flexible range of accommodation options in the 3 to 5 star categories. City centre locations with essential properties for brochure programmes sit alongside rural out-of-town locations more suited to bespoke tailor-made itineraries. The portfolio is constantly growing and we currently contract over 800 properties across the country, supporting a wide range of international partners selling the UK & Ireland.
To complement this we contract an extensive network of trusted and reliable ground services covering point to point private & shared transfers, shared sightseeing tours including a range of ever popular “small group tour” options as well as private guiding and extended bespoke touring services. Completing the experience we are registered suppliers for top attractions, experiences & sporting events, the latest West-End musicals & Eurostar tickets.