About ASA

ASA has grown organically for over 40 years from the passion & vision of one person to the reality of today’s extended ASA “family”.  We remain a proudly independent company, always looking forward. Developing new markets and strengthening existing partnerships, but never forgetting the heritage & values core to our company ethos.  With our expertise in the industry and our continued investment in people & IT, we offer a complete travel solution across the British Isles.

With an emphasis on static FIT rates, ASA contracts directly with our hotel partners.  Drawing from a mix of international chains, regional hotel groups and independent properties, we offer a desirable and flexible range of accommodation options in the 3 to 5 star categories.  City centre locations with essential properties for brochure programmes sit alongside rural out-of-town locations more suited to bespoke tailor-made itineraries.  The portfolio is constantly growing and we currently contract over 800 properties across the country, supporting a wide range of international partners selling the UK & Ireland.

To complement this we contract an extensive network of trusted and reliable ground services covering point to point private & shared transfers, shared sightseeing tours including a range of ever popular “small group tour” options as well as private guiding and extended bespoke touring services.  Completing the experience we are registered suppliers for top attractions, experiences & sporting events, the latest West-End musicals & Eurostar tickets.

Angela Shanley Associates leaders in our field for over 40 years.

Benefit from a partnership with ASA

Complete programme management, tailored to suit you

Working together to develop your business to the British Isles.

Diverse range of product & experiences available

Seasonal tariffs ready to build into itineraries.

Exceptional service levels with competitive pricing

Negotiating the best prices, expertly delivered by our London & Edinburgh based teams.

Angela Shanley Associates leaders in our field for over 40 years.

Award-winning flexible service

At ASA we offer the best of both when it comes to working with us.

Our b2b Online FIT Reservation System offers instant confirmations and is accessible via a password protected login to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners.

At the heart of the business are our experienced multi-national teams located in London and Edinburgh, delivering a personal professional service giving you the peace of mind that your clients will be well looked after from start to finish.

The FIT department at ASA provides a fast traditional e-mail service to enquiries from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences and will work with you every step of the way to deliver a unique and memorable trip for your clients.

Our dedicated Groups department is well placed for all projects to suit any budget and requirement.  We cover specialist fields such as Incentives, Touring, Special Interest and Series enquiries whilst providing full support for you and your Tour Managers throughout their stay.  Be it a multi-generational family group, a seasonal charter operation or an incentive looking for a unique experience, the ASA groups team has a proven track record of delivering excellence.

Offer your clients the best of England, Scotland, Wales & Ireland. Register with ASA today.

"I have worked with ASA over 25 years. I really appreciate the fact that they pay attention to all the small details, they never say no and are always willing to help and to make sure that all the clients are happy. Personal, highly professional attention. I have a special large group that arrives in London every year (100 pax) to the same hotel, same dates. I must admit that if it was not Anak coming with his big smile to meet me and help with the group, it would not be the same!"
Varda Heinrich
Diesenhaus Ramat Hasharon (Israel)
"We enjoy working with ASA and value our long term partnership. The team are professional, efficient and know their job. Their level of service has not changed since the first day, therefore we always know that we can expect good quality service. We’re happy to continue working together with ASA."
Linda Dumpe
The Lovat, Loch Ness hotel
"I am very happy to work for over 10 years now with this excellent company Angela Shanley Associates Ltd. ASA is our best partner. Thank you to a brilliant team for the great attention to detail and professional personalised service! We are especially happy with tailor-made exclusive programs and VIP itineraries around UK & Ireland ASA have been arranging for our clients. They proved they can make an impossible possible."
Valeria Lizakova
Globus Travel Group (Russia)
"glh. Hotels have been in partnership with Angela Shanley Associates for many, many years, and long may this continue. They are extremely professional, loyal, and most of all, they understand their markets, their products and the needs of their customers. However, It isn't just the great work that they do - they also have one of the most fantastic teams in the business - and this goes a long way to ensuring we work in partnership together, rather than a standard business / client relationship."
Chris Ball
glh. Hotels
"ASA are absolute experts in their field - they set themselves apart through their attention to detail, incredible dedication, hard work and speed of service. In looking for a DMC it is important for the company you put your faith in to really know and own their destination: ASA are never content with what they did yesterday and are always pioneering new experiences that can add value to their impressive product range. Their B2B system is efficient, easy to use and brilliantly maintained. ASA understand that our wonderful industry is about people - they gain fantastic terms for their agents by truly understanding and valuing long term relationships with their suppliers. We would have no hesitation in recommending ASA to anyone looking for a full service agency to develop their UK and Ireland programme."
Chris Pourgourides
Evan Evans
"It has been an absolute pleasure working in partnership with Anak and the team at ASA for almost 20 years – developing new products, experiences, audiences and markets.

Here’s to our next 20 years and an ever strengthening relationship

"
Pietro Cecchini
The Scotch Whisky Experience
"We at Loch Ness by Jacobite have enjoyed a great working relationship with Angela Shanley Associates Ltd for a great number of years and hope this will continue for many years to come"
Sheran
Jacobite Cruises Ltd
"Edinburgh Bus Tours has worked with ASA for many years and have seen sales grow with them, especially over the last couple of years. We are especially delighted that they have invested in an Edinburgh office showing their commitment to Edinburgh and Scotland. They have a great, approachable team and I look forward to continued growth in the years to come"
Elaine Green
Edinburgh Bus Tours