About ASA

ASA has grown organically for over 40 years from the passion & vision of one person to the reality of today’s extended ASA “family”.  We remain a proudly independent company, always looking forward. Developing new markets and strengthening existing partnerships, but never forgetting the heritage & values core to our company ethos.  With our expertise in the industry and our continued investment in people & IT, we offer a complete travel solution across the British Isles.

With an emphasis on static FIT rates, ASA contracts directly with our hotel partners.  Drawing from a mix of international chains, regional hotel groups and independent properties, we offer a desirable and flexible range of accommodation options in the 3 to 5 star categories.  City centre locations with essential properties for brochure programmes sit alongside rural out-of-town locations more suited to bespoke tailor-made itineraries.  The portfolio is constantly growing and we currently contract over 800 properties across the country, supporting a wide range of international partners selling the UK & Ireland.

To complement this we contract an extensive network of trusted and reliable ground services covering point to point private & shared transfers, shared sightseeing tours including a range of ever popular “small group tour” options as well as private guiding and extended bespoke touring services.  Completing the experience we are registered suppliers for top attractions, experiences & sporting events, the latest West-End musicals & Eurostar tickets.

Angela Shanley Associates leaders in our field for over 40 years.

Benefit from a partnership with ASA

Complete programme management, tailored to suit you

Working together to develop your business to the British Isles.

Diverse range of product & experiences available

Seasonal tariffs ready to build into itineraries.

Exceptional service levels with competitive pricing

Negotiating the best prices, expertly delivered by our London & Edinburgh based teams.

Angela Shanley Associates leaders in our field for over 40 years.

Award-winning flexible service

At ASA we offer the best of both when it comes to working with us.

Our b2b Online FIT Reservation System offers instant confirmations and is accessible via a password protected login to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners.

At the heart of the business are our experienced multi-national teams located in London and Edinburgh, delivering a personal professional service giving you the peace of mind that your clients will be well looked after from start to finish.

The FIT department at ASA provides a fast traditional e-mail service to enquiries from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences and will work with you every step of the way to deliver a unique and memorable trip for your clients.

Our dedicated Groups department is well placed for all projects to suit any budget and requirement.  We cover specialist fields such as Incentives, Touring, Special Interest and Series enquiries whilst providing full support for you and your Tour Managers throughout their stay.  Be it a multi-generational family group, a seasonal charter operation or an incentive looking for a unique experience, the ASA groups team has a proven track record of delivering excellence.

Offer your clients the best of England, Scotland, Wales & Ireland. Register with ASA today.

"I am very happy to work for over 10 years now with this excellent company Angela Shanley Associates Ltd. ASA is our best partner. Thank you to a brilliant team for the great attention to detail and professional personalised service! We are especially happy with tailor-made exclusive programs and VIP itineraries around UK & Ireland ASA have been arranging for our clients. They proved they can make an impossible possible."
Valeria Lizakova
Globus Travel Group (Russia)
"When it comes to breadth of offerings, delivery of product, in-destination assistance and rate competitively, Angela Shanley Associates is easily one of the best inbound tour operators in the travel industry. They are reliable, professional and a pleasure to work with. Partners and guests can rest assured they are in good hands with Angela Shanley Associates"
Robert Miller
Goway Travel
"We have worked with ASA for eight years. ASA is our first choice for group bookings. Saying this, it's important to empathises that the team is very helpful even when placing small FIT booking. We will continue to use ASA, they have become an integral partner for our business. We appreciate the professionalism and care given to each and every booking, thank you."
Inna Gardiner
Journey Boutique (Jersey)
"We have worked with ASA for several years, they are a very professional and very experienced company. Their team are not only extremely knowledgeable on all aspects of the travel market, but always very enthusiastic and supportive. Well done ASA for all your hard work and achievements, we look forward to working with you for years to come!"
Rafaelle White
The Royal Crescent Hotel & Spa
"Keytours Vacations, a US based tour operator, has used the services of ASA for England and the UK over the last 10 years. During this time, we have enjoyed excellent service for our individual customers as well as for groups. All staff at ASA from top management to their reservations department portray a high level of professionalism."
Andreas Larentzakis
Keytours Vacations (USA)
"We work with ASA since 2010. They were very helpful from the first minute. ASA company is a very reliable, accurate and quick partner. I think we built up a very close personal contact with them through the years. When I was in London and met a few of them, Michaela, Adonis and the boys were very kind to me. It’s a pleasant memory from the last year. I hope we can work together for a very long time."
Gabor Olear
Great Wood Kft.(Hungary)
"We have worked with ASA for a number of years now and they are great company to work with! The team are supportive, helpful and most of all it feels like a partnership where we want to help each other build and grow our businesses. We are looking forward to continuing to work with the wonderful ASA team!"
Emma Jackson
InterContinental Edinburgh the George
"We have been working with Angela Shanley Associates for many years.

The A.S.A. team is absolutely great and professional. They are always very helpful and know how to keep their partner happy with their products and knowledge.

It`s a pleasure to have A.S.A. as our supplier and we are looking forward to continuing our partnership."
Carolin Loeding
FTI Touristik GmbH