About ASA

ASA has grown organically for over 40 years from the passion & vision of one person to the reality of today’s extended ASA “family”.  We remain a proudly independent company, always looking forward. Developing new markets and strengthening existing partnerships, but never forgetting the heritage & values core to our company ethos.  With our expertise in the industry and our continued investment in people & IT, we offer a complete travel solution across the British Isles.

With an emphasis on static FIT rates, ASA contracts directly with our hotel partners.  Drawing from a mix of international chains, regional hotel groups and independent properties, we offer a desirable and flexible range of accommodation options in the 3 to 5 star categories.  City centre locations with essential properties for brochure programmes sit alongside rural out-of-town locations more suited to bespoke tailor-made itineraries.  The portfolio is constantly growing and we currently contract over 800 properties across the country, supporting a wide range of international partners selling the UK & Ireland.

To complement this we contract an extensive network of trusted and reliable ground services covering point to point private & shared transfers, shared sightseeing tours including a range of ever popular “small group tour” options as well as private guiding and extended bespoke touring services.  Completing the experience we are registered suppliers for top attractions, experiences & sporting events, the latest West-End musicals & Eurostar tickets.

Angela Shanley Associates leaders in our field for over 40 years.

Benefit from a partnership with ASA

Complete programme management, tailored to suit you

Working together to develop your business to the British Isles.

Diverse range of product & experiences available

Seasonal tariffs ready to build into itineraries.

Exceptional service levels with competitive pricing

Negotiating the best prices, expertly delivered by our London & Edinburgh based teams.

Angela Shanley Associates leaders in our field for over 40 years.

Award-winning flexible service

At ASA we offer the best of both when it comes to working with us.

Our b2b Online FIT Reservation System offers instant confirmations and is accessible via a password protected login to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners.

At the heart of the business are our experienced multi-national teams located in London and Edinburgh, delivering a personal professional service giving you the peace of mind that your clients will be well looked after from start to finish.

The FIT department at ASA provides a fast traditional e-mail service to enquiries from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences and will work with you every step of the way to deliver a unique and memorable trip for your clients.

Our dedicated Groups department is well placed for all projects to suit any budget and requirement.  We cover specialist fields such as Incentives, Touring, Special Interest and Series enquiries whilst providing full support for you and your Tour Managers throughout their stay.  Be it a multi-generational family group, a seasonal charter operation or an incentive looking for a unique experience, the ASA groups team has a proven track record of delivering excellence.

Offer your clients the best of England, Scotland, Wales & Ireland. Register with ASA today.

"I would highly recommend Angela Shanley Associates to both tourists and business partners, as it is an award-winning company with excellent market expertise. They brilliantly works with both FIT and Groups. "
Aziza Yessi
The Grand Hotel York
"We have worked with ASA for eight years. ASA is our first choice for group bookings. Saying this, it's important to empathises that the team is very helpful even when placing small FIT booking. We will continue to use ASA, they have become an integral partner for our business. We appreciate the professionalism and care given to each and every booking, thank you."
Inna Gardiner
Journey Boutique (Jersey)
"The staff I have worked with at ASA are professional, friendly and efficient. We have worked together on several group itineraries in the past years, and we have been very happy with the quality of accommodation and ground services offered. Not only do they offer basic services like guides in London, but they can work on detailed unique itineraries. We will work with them again next season and hopefully for years to come. I highly recommend ASA for all your travel requirements."
Helen Blackwood
Blyth Education (Canada)
"I have been working with ASA very successfully for over 10 years now. The team at ASA clearly love what they do and have their customers interest at the heart of everything they do. The team is well established, very knowledgeable, personable and passionate about both the products and their clients. ASA is a reliable and valued partner of Merlin. It is a pleasure to work with ASA including of course their brilliant Directors Adonis and Anak who both contribute hugely to such a wonderful company culture. Thank you for your support over the years and for being such great ambassadors of the Merlin attractions."
Enora Le-goff
Merlin Entertainments plc.
"We have had a close working relationship with Angela Shanley Associates for many years. The team are extremely professional and amongst the most experienced partners in the market. Their knowledge of the markets they work with and the Travel Trade in general is second to none. They are committed to their partners and are constantly exploring new opportunities to grow the business. We look forward to continued strong relations going forward."
Jo Kitchen
St Giles Heathrow
"We at Loch Ness by Jacobite have enjoyed a great working relationship with Angela Shanley Associates Ltd for a great number of years and hope this will continue for many years to come"
Sheran
Jacobite Cruises Ltd
"ASA are amongst our favourite inbound suppliers we work with worldwide. A strong list of products, exceptional prices and a willingness to find new products requested by our clients. ASA's service to support our needs is second to none in the UK & Ireland. Great Product, Great people."
Spiro J Ellul
Global Tourism Exchange (Australia)
"We’ve had the extreme pleasure of being partners with ASA for several years, and would never have been able to develop and grow our business to the UK (as well as to France now, with Flying Europe) without their incredible support, superior service and comprehensive product portfolio. We rely very heavily on ASA for their outstanding destination expertise, excellent understanding of the North American market, wide range of both standard and unique products, quick response times, unparalleled customer service, and willingness to always go the extra mile for us….and on top of everything else, each and every member of their dedicated and professional team is a pleasure to work with!"
Laura DeMaio
Global Consolidated Services (GCS), USA