Our Journey

ASA grew from the passion & vision of its founder, Angela Shanley, to today’s extended ASA family.  We remain a proudly independent company, always looking forward, but never losing sight of the heritage & values at our core.

From our infancy in 1978, ASA built a strong reputation, establishing ourselves as leaders in selected source markets.  In 2003 the company undertook an ambitious re-structure & expansion leading to today’s ownership with Adonis Farantouris (CEO), Anak McSporran (Managing Director) & Michael Gebreslassie (Director of Finance) the three company directors.

We have since strengthened existing partnerships and developed new relationships across the globe.  We have also invested. Not just in IT & systems, but also our people.  It is after all the people in our industry that make the difference & drive any company’s identity. The ASA culture is one built on relationships, self-development & shared values, resulting in a highly experienced & engaged team fuelling the leadership of tomorrow.

The ASA family continues to grow. “TravelTeam@ASA” joined the company in 2016.  In the same year we also began a co-ownership and full management of a Paris based DMC, renamed “Flying Europe by ASA”, successfully introducing & developing new business from existing ASA partners.

In 2018, we opened a second location in the UK, a Scottish office having been an aspiration for several years. We were proud to see this into a reality with the opening of the Edinburgh branch of ASA.  Building on relationships with suppliers north of the border and expanding on the flourishing demand for Scotland-only & Northern England travel, the team in Scotland has gone from strength to strength, with a second floor added in 2019.

In 2021 we merged the business from “Flying Europe by ASA” in Paris after taking full ownership of the French company, bringing the entire operation to the UK under the core ASA brand, and introducing France and other destinations to our partners through a single managed relationship.

In summer 2022 we welcomed specialist Welsh DMC Cambria under the new brand “Cambria@ASA” thereby opening the door to a fully customized FIT, Group & Incentive experience dedicated to Wales and all things Welsh.

2023 saw ASA turn 45 years old coinciding with yet another record-breaking year, and winners of the “UKInbound Tour Operator / DMC of the Year” award.  The journey continues into 2024 as we look to expand upon our European offerings.

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Why work with ASA?

Complete programme management, tailored to suit you

Working in partnership, sharing our knowledge, to develop business together.

Diverse range of products & experiences

Seasonal tariffs ready to build into bespoke itineraries.

B2B booking portal

Instant confirmations also available via a b2b portal or XML connectivity.

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Award-winning flexible service

At ASA we make full use of our extensive local relationships and direct contracting to offer a full DMC service in its purest sense, leaving our partners in complete control through one simple channel.

The FIT department provides a fast traditional e-mail service from “hotel only” reservations to package itineraries and everything in between. A Tailor-made division specialises in fully customised luxury experiences & extended private touring, working with our partners every step of the way to plan and deliver unique memorable trips for our guests.

For those that prefer it, our b2b Online FIT Reservation System offers instant confirmations to registered users. XML connections are also available through our Tourplan NX system, supplying a number of international wholesale partners

Our dedicated Groups department is well placed to undertake any project, city based or touring.  Multi-generational family groups, seasonal charter operations or an incentive looking for a unique experience, the ASA groups team have a proven track record of delivering excellence.

Offer your clients the benefits of a partnership with ASA. Register today.

"Hotel Le Pigonnet – Aix-en-Provence has been fruitfully working with ASA for several years now. Our collaboration runs smoothly and the guest profile is perfectly suited to our property. "
Aude Salvy-Cortes
Hotel Le Pigonet - Aix-en-Provence, France
"Angela Shanley Associates are a pleasure to work with; they understand the needs of their clients as well as the demand of the markets they are booking providing a reliable service with clear communication. We value our partnership with them and look forward to growing business with them for years to come"
Rowena MacDonald
Sonas Hospitality Ltd
"Muckross Park Hotel & Spa, Killarney has been working in partnership with Angela Shanley Associates for many years and in that time we have found the them to be most reliable and professional. The reservation and contracting process has been easy with a dedicated and friendly team at work in this agency. We would highly recommend Angela Shanley Associates for your travel requirements."
Brian Miley
Muckross Park Hotel & Spa
"I have been working with ASA Ltd for many years and we have been welcoming their guests to Fonab Castle Hotel for over 2 years. We have always found the team very professional and provide excellent communication regarding their client needs and requests. ASA have been building dream trips to Scotland for some amazing clients, and some have kindly shared their experiences and glowing praise for their well-planned out itineraries and attention to detail."
Janette Napier
Fonab Castle Hotel & Spa
"Our working relationship with Angela Shanley & Associates goes back to the very beginning, when the founders, Angela Shanley and Anton Thompson, agreed to work together. Over 40 years later and our relationship is as strong as ever! Their professional and friendly service with a focus on total customer satisfaction, along with their willingness to help, their loyalty and fantastic product offerings make them one of the best teams in the industry to work with. We are proud of our long association with ASA and look forward to working with this great team for at least another 40 years!"
Joanne Adolphe
Thompsons Holiday South Africa
"I am very happy to work for over 10 years now with this excellent company Angela Shanley Associates Ltd. ASA is our best partner. Thank you to a brilliant team for the great attention to detail and professional personalised service! We are especially happy with tailor-made exclusive programs and VIP itineraries around UK & Ireland ASA have been arranging for our clients. They proved they can make an impossible possible."
Valeria Lizakova
Globus Travel Group (Russia)
"We at hotel LA PEROUSE we have enjoyed working with ASA and value our long term partnership with a very professional and experienced team."
Laure Giometti
Hotel La Perouse - Nice, France.
"Our cooperation has been evolving from year to year each better and the hopes for our partnership in the future are high, hopefully for both parties. We sincerely believe that the HG hotels are the perfect product for our partners and may we work together for many more years."
Doris Holm
Unique Hotels Group - Estonia